About Us
WTRS is an independent market research organization delivering the most up-to-date information to assess market opportunities, evaluate investments, monitor competition, form relationships, and make crucial business decisions in emerging wireless technologies.
WTRS specializes in leveraging core wireless industry and application market expertise in order to assist clients with strategic business development activities.
Our Team:
George
West - President & Senior Analyst 
Mr. West has over 25 years of experience in Business Development, Technical Marketing, Sales, and Engineering
Management positions working for both established companies and start-up organizations. After a fifteen year career as a systems engineer, manager and designer of software and signal processing applications
for the aerospace and medical equipment industries he moved to Sun Microsystems where he held a variety of customer facing roles primarily in channel sales and strategies. While at
Sun Microsystems, Mr. West was trained as a Six Sigma Greenbelt. In 2004 Mr. West left
Sun Microsystems to join WTRS performing
roles in both analyst and business development. In 2006 Mr. West was appointed President of WTRS. His technical focus is on macro-economic trends and financial analysis and the impacts of these trends on technology adoption.
B.S. Mechanical Engineering, U.C. Davis
Studied Physics & Electrical Engineering at Graduate Level, Stanford
University; San Jose State University
Kirsten
West, Ph.D. - Principal Analyst
Dr. West has 14 years of experience in Business Development, Technical Marketing, and Market Research positions working for both established companies and start-up organizations. As the co-founder of WTRS, she worked on behalf of small and medium sized OEM companies to establish sales channels for new Windows CE products. While with WTRS, she also consulted to large semiconductor OEMs to aid the companies in defining product differentiation, product positioning, and sales strategy. She also worked in a early-stage startup as the inside sales manager to establish OEM accounts and design overall department guidelines and processes. Her technical experience ranges from research at NASA Ames Research Center to the Laser Laboratory at University of California at Irvine. Her focus at WTRS is on forecasting emerging wireless technology markets such as IEEE 802.15.4, ZigBee, EnOcean, Bluetooth, IEEE 802.11n, UWB, Certified Wireless USB, and WiMax.
M.S. Applied Physics, San Jose State University
Ph.D. Biophysics, University of California at Davis
W.
Karin Hall, Ph.D. - Senior Analyst
Dr. Hall has 12 years experience consulting to businesses and research think tanks.
Her experience ranges from consulting to the Hoover Institution to serving as
the senior editor of the Markgraf Publications Group. As the co-founder of WTRS,
she consulted to medium and large companies providing market positioning
strategy. She reviews historical trends and their impact on technology adoption.
Her focus for WTRS is to organize and direct overall research programs.
M.A. History/Intl Relations, San Jose State University
M.A. History, Stanford University
Ph.D. Modern European History, Stanford University
James
Hall - V.P. Operations & Marketing
Mr. Hall brings more than 40 years experience in marketing and publishing, including
the last 18 years as publisher of Markgraf Publications Group, producing serious
works of non-fiction, limited fiction and poetry, blending trade publishing with
academic markets, emphasizing direct marketing. For WTRS, Mr. Hall manages
overall operations and marketing activities.
B.A. Political Theory, B.A. Eur. History, San Jose State U.
M.A. Political Philosophy, San Jose State University
Mark Opperman - Technology Analyst
Mr. Opperman
has spent over 30 years in the high technology computing and software industry.
His most recent position was as a Director at Sun Microsystems where he focused
on new business development in Japan and China. He also holds a patent on a
method for extracting profiles and topics from a markup language based on early
work he did for the Web. He received a M.S. in Computer Science from the
University of California at Berkeley and a B.S. in Mathematical Sciences from
Stanford University. He has studied Chinese at the Institut National des Langues
et Civilisations Oriéntales in Paris.
B.S. Stanford University
M.S. University of California at Berkeley
Carlos Garcia - Associate Analyst
Mr. Garcia specializes in Home Entertainment and Electronic Gaming Applications.
Alexandra Hall - Associate Analyst
Ms. Hall specializes in Personal Electronics and Audio Applications.
B.A. Architecture, University of California at Berkeley
Thomas Willing - Director, European Operations
Mr. Willing began his professional career managing a market research operation and
has since gone on to many years experience in senior management of business
operating in New York, Europe, and Asia. He is currently Managing Director of a
manufacturing and sales company operating facilities in Germany, Eastern Europe,
and Russia. He brings an intricate knowledge of business environments,
operations and requirements of a truly international scale.
MBA, University of Mϋnster
Robert Williams - Director, Strategic Business
Mr. Williams has spent over twenty years in industry and now divides his time between
business and his writing career. His most recent position was Senior Vice
President of Business Development at HMV Records, a division of EMI Music Group.
He is co-author of the best-selling business book, The World’s Largest Market.
B.A. California State University, San Diego
MBA, Harvard University
