WTRS publishes market reports which cover a full range of emerging wireless technologies and the products and industries which will adopt those technologies.
Marketeer's Almanac for Home Automation 2015
The new product, “The Marketeer's Almanac for Home Automation 2015”, is a 21st century implementation of the almanacs that drove the economic greatness and innovations of the 1800's. The Marketeer's Almanac is written in the spirit of Ben Franklin's Poor Richard's Almanac that sucessfully guided farmers in the America of the 1700 and 1800's.
“The story of home automation is really just beginning today. For years and years, the prevailing question in the automation industry has centered around finding the feature that will enable penetration into homes. For decades, technologies such as wireless were available, products tested in small market areas, and companies invested in a future automated home infrastructure. But nothing seemed to catch. Consumers did not adopt products, and did not even seem to care about the new usage models enabled by these innovative technologies and products”, said Kirsten West, Principal Analyst and Chief Marketeer with WTRS. “What would it take? This Marketeer’s Almanac will help you understand the home automation market, both its risks and the opportunities. I hope to give you the tools that help you and your company decide how to participate in the home automation market and the insight to succeed throughout the year.”
Published: December 15, 2014
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